Who are we?
We are a National Health and Medical Research Council (NHMRC) funded research study incorporating experts from nutrition, social marketing, health promotion and psychology.
Our research hopes to understand how and why young people use social media to talk about their health. We are particularly interested in preventing obesity, so will ask questions around areas relating to obesity. As everyone uses social media differently, we will break people into groups using marketing segmentation based on our findings.
We will be co-designing messages with young people and evaluating what messages work well to disseminate to a larger audience.
We are working closely with organisations who have used social media campaigns previously to learn what worked well and what could be improved from their campaigns.
The overarching aims of Communicating Health are to:
Understand the how young adults, especially Aboriginal young adults, engage and utilise social media in relation to health and healthy eating
Improve the effectiveness of social media strategies to motivate, engage and retain young adults, especially Aboriginal young adults, in interventions to reduce the risk of obesity
Identify and disseminate effective ways to deliver these social media interventions for the target group