Findings
Info-graphics and Journal Articles
Health messages are complex, particularly as the science underpinning them is evolving. In Communicating Health we are using a multi-layer strategy (a bit like an onion). Our first layer is to convey key messages using info-graphics, followed by the more traditional abstract and scientific papers.
Journal Articles
Communicating Health—Optimising young adults’ engagement with health messages using social media: Study protocol
Authors: Catherine Lombard, Linda Brennan, Michael Reid, Karen M. Klassen, Claire Palermo, Troy Walker, Megan S.C. Read more…
Journal Articles
A qualitative study exploring what it means to be healthy for young Indigenous Australians and the role of social media in influencing health behaviour
Authors: Mr Troy Walker, Ms Annika Molenaar & A/Prof Claire Palermo Issue addressed: This study Read more…
Journal Articles
Assessing the Credibility and Authenticity of Social Media Content for Applications in Health Communication: Scoping Review
Authors: Ms Eva L. Jenkins, A/Prof Jasmina Ilicic, Ms Amy M. Barklamb & Dr Tracy Read more…
Journal Articles
Strategies to Improve Health Communication: Can Health Professionals be Heroes?
Authors: Ms Eva L. Jenkins, A/Prof Jasmina Ilicic, Ms Annika Molenaar, Ms Shinyi Chin & Read more…
Journal Articles
Language of Health of Young Australian Adults: A Qualitative Exploration of Perceptions of Health, Wellbeing and Health Promotion via Online Conversations
Authors: Ms Annika Molenaar, Dr Tammie ST Choi, Prof Linda Brennan, Prof Mike Reid, Dr Megan Read more…
Journal Articles
A social marketing perspective of young adults’ concepts of eating for health: is it a question of morality?
Authors: Prof Linda Brennan, Dr Karen Klassen, Dr Enqi Weng, Ms Shinyi Chin, Ms Annika Read more…
Journal Articles
Social media, body image and food choices in healthy young adults: A mixed methods systematic review
Authors: Kim Rounsefell, APD; Simone Gibson, AdvAPD; Siân McLean, PhD; Merran Blair, APD; Annika Molenaar, Read more…
Journal Articles
Considering the Impact of Social Media on Contemporary Improvement of Australian Aboriginal Health: Scoping Review
Authors: Troy Walker, Claire Palermo & Karen Klassen Background: Social media may have a significant Read more…
Journal Articles
Social media use for nutrition outcomes in young adults: a mixed-methods systematic review
Authors: Karen M. Klassen, Caitlin H. Douglass, Linda Brennan, Helen Truby and Megan S. C. Lim Read more…
Journal Articles
What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram
Authors: Karen Michelle Klassen, RD, PhD; Emily S Borleis, BSc; Linda Brennan, PhD; Mike Reid, PhD; Read more…
In The News
Sharing our research findings to the public.
News
Monash Lens: Say what now? Speaking young adults’ language when it comes to health
Blog post featured on Monash University Lens. Monash Lens brings you expert commentary and Read more…
Conferences and Presentations
Our aim is to share our findings with a broad audience in the fields of nutrition, health, social marketing and consumer psychology.
Conferences
In their own words: Young adults perceptions of health and health enhancing behaviours
Presented at the 18th meeting of the International Society of Behavioral Nutrition and Physical Activity Read more…
Conferences
Learning from Social Marketing: Living and Eating for Health Segments (LEHS) and Social Media Use
Presented at the American Society for Nutrition conference in Baltimore, Maryland, June 8-11 2019 Read more…
Conferences
Experiences of Health Promotion Professionals designing and implementing healthy eating campaigns on social media
Presented at the 18th meeting of the International Society of Behavioral Nutrition and Physical Activity Read more…
Conferences
Understanding the Aspects of an Engaging Social Media Post
Presented at the 42nd Annual scientific meeting of the Nutrition Society of Australia 27th-30th November Read more…
Conferences
Who is learning about “clean eating” diets or learning from nutrition professionals on social media?
Presented at the 10th Asia Pacific Conference on Clinical Nutrition Incorporating the Joint Annual Scientific Read more…
Conferences
Learning, sharing and teaching about nutrition with social media
Presented at the 10th Asia Pacific Conference on Clinical Nutrition Incorporating the Joint Annual Scientific Read more…
Conferences
Optimising young adults’ engagement with health messages using social media: Study protocol
Presented at the Australian and New Zealand Marketing Academy conference 2017, Melbourne, Australia Authors: Lombard, Read more…
Conferences
Consumers have to want to change: Approach versus avoidance strategies in social marketing to counter alcohol consumption in young people
The Annual Marcomarketing Conference 2018. The Macromarketing Society’s aim is to encourage, facilitate and help Read more…
Conferences
Young people, social media and healthy eating – a systematic review of a consumer power shift
The Annual Marcomarketing Conference 2018. The Macromarketing Society’s aim is to encourage, facilitate and help Read more…
Conferences
It takes a village – Co-creation and co-design for social media health promotion
The International Social Marketing Conference 2018. The ISMC aims to bring together a community of Read more…